It’s licensed Creative Commons Attribution-NonCommercial 4.0 International, aka CC BY-NC 4.0.
That means it belongs to you, but not to Urban Outfitters! You’re welcome to use it for your holiday cards, adapt for your coffee-shop chalkboard, print on a t-shirt or cloth napkin, whatever, under the license terms. (just leave my signature on the image and don’t be a dick.) Daria did the word balloon cause she’s amazing at text!
You can find a larger version on my flickrstream.