What’s going on in the intersection of technology and fashion?
Right now, designer Anouk Wipprecht is in Los Angeles, working out of the LA Makerspace from March 19th until April 18th. Wipprecht is known for projects like Intimacy Black, a dress of smart e-foils whose transparency varies based on interpersonal encounters, and the gamified smart cocktail-dispensing DareDroid dress.
The fourth dimension in 4D printing refers to materials that are able to change and mutate when exposed to water, temperature changes and/or air to self assemble. 4D object formats have API’s (Application Programmers Interfaces) that enable designers to define the characteristics of the materials they are made from, which are then printed using sophisticated chemical calibrations to enable specific attributes and functionality.
This year, Friskies is bringing internet darling Grumpy Cat to SXSW, in a fairly civil attempt at meme-jacking.
Along with dozens of other brands that have nothing to do with music or film or interactive technology, Friskies will be putting their brand in front of influencers in hope of an endorsing tweet or Like.
Of course, the festival’s 27th iteration also features lots of hot bands, film screenings and talks by tech bigwigs.
The relentless schedule of events, shows, and parties means most attendees I know come back with the SXSW Flu, a combination of con crud and alcohol poisoning that requires a week of “working from home” recovery.
Despite the grueling nature of the event, SXSW attendance is mandatory for many people in the technology sphere.
SXSW’s Startup Village provides a huge population of technoscenti, neo-digerati, checkbooks (AKA investors) and baller SEO dudes at their most accessible, i.e. while they’re wandering hotel corridors on molly. Continue reading →