Recently we’ve discussed the shift in site traffic referrals from primarily SEO-driven to more socially-shared content marketing. Since T324 is a business that has done incredibly successful SEO campaigns for a lot of customers, this shift actually means we need to review our own products and services.
What we have been doing simply isn’t working as well as it used to, because the link ecosystem has changed.
We want to make sure our customers are aware of transitions in the tech environment, so we’re sharing our experience of this sea change! Continue reading →
Here’s a quote from an excellent Mashable article on content marketing versus SEO:
Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.
The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines.
What happened? Why are we switching from creating keyword-based content that would attract search engine spiders to having to be authentic, tell interesting stories and create value for our readers?
Well, as a writer and a marketer, I’m grateful for the change, even though it was caused by that creepy Mark Zuckerberg. That’s right, the shift in content consumption from purely search-driven to socially-shared was led by Facebook. But now Pinterest is a huge player in the game, stepping right up to other social-sharing modalities like Twitter, Yelp and LinkedIn. Continue reading →