This year, Friskies is bringing internet darling Grumpy Cat to SXSW, in a fairly civil attempt at meme-jacking.
Along with dozens of other brands that have nothing to do with music or film or interactive technology, Friskies will be putting their brand in front of influencers in hope of an endorsing tweet or Like.
Of course, the festival’s 27th iteration also features lots of hot bands, film screenings and talks by tech bigwigs.
The relentless schedule of events, shows, and parties means most attendees I know come back with the SXSW Flu, a combination of con crud and alcohol poisoning that requires a week of “working from home” recovery.
Despite the grueling nature of the event, SXSW attendance is mandatory for many people in the technology sphere.
SXSW’s Startup Village provides a huge population of technoscenti, neo-digerati, checkbooks (AKA investors) and baller SEO dudes at their most accessible, i.e. while they’re wandering hotel corridors on molly. Continue reading →